Resume

My career has taken me across multiple cities and countries, and here, you can find a breakdown of the wide range of content design experience I’ve accumulated over the years.

If you want a condensed, one-page summary of my resume, you can download my resume here.

Professional Experience —

Senior UX Writer | Laurel Road / KeyBank Dec 2024 – Present | New York, NY

Lead content strategy for retail and business banking, from application originations to payment flows to dashboards to user settings.
Led initial brainstorms, crafted informational architecture, assisted with testing, and wrote final UI copy.
Made sure messaging retained user trust, comprehension, and accessibility, while staying within legal and compliance guidelines.
Drove AI-assisted processes by implementing tools like Writer, CoPilot, and Figma Make.
Worked on initiatives like paperless auto-enrollment that enrolled over 200,000 users and saved the bank over $2 million in its first month.
Collaborated on the navigational restructure for KeyCapture, which resulted in a 380% increase in new applications.
Developed detained, AI-driven spending insights and content for the retail mobile app.
Redesigned the KeyNavigator mobile app, bringing in several new features and leveling up its design experience to match modern business banking apps.

Senior Copywriter | Tastytrade Mar 2023 – Dec 2024 | Chicago, IL

Defined and evolved a challenger brand voice across social, display, paid media, podcasts, video scripts, and more.
Led the creative designs of performance marketing assets, while also overseeing integration with a trafficking vendor, Smartly.
Partnered with product, design, and engineering to redesign the application process.
Built a tutorial mini site that translated highly technical trading concepts into clear, human language, increasing user engagement with the platform.

Senior Copywriter | Devoted Health Apr 2022 – Mar 2023 | Chicago, IL

Crafted patient-facing educational and UX copy across digital and print, breaking down clinical and insurance complexities in everyday language.
Developed internal communications to align sales teams, insurance brokers, and providers around a unified, empathetic brand voice.

Digital Copywriter (UX Focus) | Havas CX May 2021 – Feb 2022 | Toronto, ON

Crafted brand manifestos and positioning statements for clients.
Led end-to-end UX writing and content architecture for clients.
Developed an interactive retirement planning site for MyGoals and Veritable Wealth.
Collaborated on website redesigns for Laurentian Bank and Telus Optik TV.

Copywriter | Feed Communications Apr 2020 – May 2021 | Toronto, ON

Wrote across multiple verticals for eBay (including tech, fashion, and gaming).
Brainstormed and executed engaging, playful campaigns across social media.

Marketing Coordinator | National Youth Orchestra of Canada Sep 2019 – Mar 2020 | Toronto, ON

Executed a complete website redesign using foundational UX principles to streamline information architecture and user navigation.
Ran the orchestra’s social media account during their fall tour.
Composed letters to donors, securing funding for the orchestra’s endowment.

Copywriter & SEO Specialist | HeBS Digital Jan 2015 – June 2017 | New York, NY

Developed long-form copy for websites and blogs, as well as short-form copy for social and display assets.
Ideated the information architecture and sitemaps for website redesigns.
Optimized digital content for SEO using user analytics and SEO tools.
Visited clients and pitched ideas to major hospitality executives.

Junior Copywriter / Production Assistant | Fancy Pants Group Jun 2014 – Jan 2015 | New York, NY

Managed an international development team across NYC and Shanghai, translating complex client requirements into clear deliverables.
Wrote copy for interactive sites, including a game for Discovery Channel’s Shark Week: