Discovery Channel asked Fancy Pants to develop a website for its flagship program, Shark Week. I developed copy for the website that introduced users to the site's three challenges, the sponsor VW Golf, and the stars of "Dude, You're Screwed," who took on challenges that matched the website. Shark-fans could play three different arcade style games, including driving a VW Golf through shark-infested waters, and share their love for sharks on a social media wall.