tastytrade - Brand Marketing

At tastytrade, I worked on a variety of platforms across web, display, social, and paid media. As the brand’s only writer, I had a huge role in shaping the company’s distinctive, challenger voice - while also dancing with financial industry compliance regulations. The result was a brand tone that spoke to traders like traders (and took a few shots at our competitors), which was unique in the investing space.

Additionally, I was the creative lead for paid display and social. I directed the creative look and feel of banners, while also conducting tests to optimize creative for performance, working closely with a third-party vendor, Smartly.